A Vision for the Valley: The Untold Story of the Meewasin Logo
After noticing the Meewasin logo throughout Saskatoon, filmmaker Devon Rumpel set out to answer that question. A Vision for the Valley explores the rare longevity of a modernist logo and the ideas that brought it to life. The film traces the origins of the Meewasin Valley Authority before turning its focus to Vic Sotropa, the logo’s designer, whose largely under-the-radar career has had an outsized impact in Saskatchewan. What begins as an inquiry into graphic design expands into a broader reflection on legacy, place, and the enduring power of human vision.
Cast: Vic Sotropa, Devon Rumpel
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A Vision for the Valley: The Untold Story of the Meewasin Logo
How does a logo survive unchanged for nearly five decades?
After noticing the Meewasin logo throughout Saskatoon, filmmaker Devon Rumpel set out to answer that question. A Vision for the Valley explores the rare longevity of a modernist logo and the ideas that brought it to life. The film traces the origins of the Meewasin Valley Authority before turning its focus to Vic Sotropa, the logo’s designer, whose largely under-the-radar career has had an outsized impact in Saskatchewan. What begins as an inquiry into graphic design expands into a broader reflection on legacy, place, and the enduring power of human vision.
Creators and cast
- Directors
- Devon Rumpel
- Cast
- Vic Sotropa, Devon Rumpel
Maturity rating
GCheck the rating before watching with younger viewers.
Audio languages
English
Where to watch
Not currently listed on any streaming, rental or purchase service.
