Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.
Cast: David Beckham, Usain Bolt, Noah Lyles
PG13UHDHDCC
Miniseries
3 episodes
1. A Rivalry BeginsThe decades-long feud between Adidas and Puma is one of the greatest rivalries in sports history.PG13CC41minSep 24, 2025
2. From the Courts to the StreetsSportswear evolves as Puma hits NYFW and Adidas partners with Kanye, sparking a cultural shift.PG13CC41minSep 24, 2025
3. Win at All CostsBjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.PG13CC42minSep 24, 2025
Viewers also watched
Sneaker Wars: Adidas V. Puma
★ 7.8/1020251 season3 episodesEnded
The tangled rivalry that shaped sports.
Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.
Creators and cast
- Created by
- David Beckham, Josef Kaplický, James Davidson, Jack Turner
- Cast
- David Beckham, Usain Bolt, Noah Lyles, Winnie Harlow, Darryl 'DMC' McDaniels, Elaine Thompson-Herah
- Studio
- Studio 99, Matador Content, The Walt Disney Company EMEA
Maturity rating
PG13Check the rating before watching with younger viewers.
