Team owner Jerry Jones' journey transforming the Cowboys. Leading players/coaches to 3 NFL titles in '90s, becoming innovative sports leader with world's most valuable franchise.
Cast: Jerry Jones, Jimmy Johnson, Michael Irvin
NC16UHDHDCC
Limited Series
8 episodes
1. Saturday Night MassacreSaddled with debt, Jerry Jones takes a gamble on an oil well. When it pays off, he buys the Cowboys — and stuns fans by firing a beloved coach.NC16CC45minAug 19, 2025
2. AikmaniaAs Dallas pins their hopes on quarterback Troy Aikman, Jones earns jeers for an unpopular trade. Still, he has an ace up his sleeve: Emmitt Smith.NC16CC1 h 8 minAug 19, 2025
3. How 'Bout Them Cowboys?The Cowboys take aim at the San Francisco 49ers, toppling an NFL dynasty. Jones and coach Jimmy Johnson remember their days playing together in college.NC16CC53minAug 19, 2025
4. Back 2 BackBack-to-back Super Bowl wins elevate the Cowboys to pop culture icons. Cracks form in the relationship between owner and coach, and a snub sparks ire.NC16CC1 h 7 minAug 19, 2025
5. The Shootout at Valley RanchBetter team, bigger egos. As Jones and Johnson butt heads, the Cowboys eye a three-peat and welcome a controversial new coach.NC16CC1 h 4 minAug 19, 2025
6. Prime TimeThe arrival of Deion Sanders adds sparkle to the Cowboys' star — and draws scrutiny from the NFL about Jones' use of cash and rogue marketing tactics.NC16CC1 h 8 minAug 19, 2025
7. Cocaine CowboyThe dynasty enters a downward spiral when Michael Irvin's legal woes make headlines. As the team's image slips and injuries mount, key players exit.NC16CC58minAug 19, 2025
8. Jerry's WorldNearly three decades after the Cowboys' last Super Bowl, Jones extends an olive branch to Johnson and looks back on his legacy.NC16CC42minAug 19, 2025
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The Cowboys you know, the truth you don't.
Team owner Jerry Jones' journey transforming the Cowboys. Leading players/coaches to 3 NFL titles in '90s, becoming innovative sports leader with world's most valuable franchise.
Creators and cast
- Directors
- Chapman Way, Maclain Way
- Created by
- David Ellison, Jesse Sisgold, Jon Weinbach, Ross Ketover
- Studio
